PRICE, Antony

PRICE, Antony photo

Antony Price, fashion designer, best known for his individual fashionable evening wear for men and women, was born in 1945 and lived near Oxenhope.  In 1961, aged 16, he entered a one year foundation course at Bradford School of followed by an advanced diploma, specialising for three years in Womenswear Fashion.

In 1965 he entered the Royal College of Art’s Fashion School in London, where he completed a three-year course, with the first two years in Womenswear Fashion, and the final year and degree show in Menswear Fashion. He credits Bradford College for giving him a thorough grounding in clothing production.

Of his time at Bradford he said:

Mrs Betts [at Bradford College] taught me everything I know. She made us make complicated patterns. A sewing machine is not considered to be a glamorous instrument, but using a sewing machine is every bit as skilled as a lead violinist in an orchestra. I arrived at the Royal College of Art with a total headstart and was able to whip my own show together.

In 1968 he won the Three M’s Bursary Award with a Menswear Fashion outfit and graduated with distinction from the RCA. Along with womenswear designer, Jane Whiteside,  he joined the fledgling Sterling Cooper fashion company and they opened the Sterling Cooper shop in London’s Wigmore Street, which was frequented by the Rock and Roll fraternity of the day. The Rolling Stones were one of the first customers for his designs, with Mick Jagger wearing his button trousers on the Stone’s 1969 US  ‘Gimme Shelter’ tour.

PRICE, Antony with Jerry Hall photo

Antony Price with Jerry Hall.

Price also designed for the Che Guervara label before moving on to the Plaza Clothing Company in 1972, which specialised in the mass production of garments for retailers in the United Kingdom and abroad. He spent 5 years working in Portuguese factories concentrating on developing ranges of stretch garments that proved enormously popular.

PRICE, Antony drawings

In 1979 he launched his own label: ‘Antony Price’, with shops in the fashionable King’s Road area of London – a centre for the fashion and music scene in London at that time.

He received the ‘Evening Glamour Award’ from the British Fashion Council in 1989.  In 2000 he opened a new shop in Chelsea and has designed for other retail outlets, including a range of clothing for ‘Topman’.

Antony Price was nominated for the British Fashion Council’s ‘Red Carpet Designer Award’ at the 2006 British Fashion Awards and continues to design highly individual  clothes for the famous, including the Duchess of Cornwall, Tilda Swinton and David Bowie.

PRICE, Antony dresses

He was nominated as one of Bradford College’s ‘175 Heroes’ in 2008.

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