NEWBOULD, Frank

Frank Newbould (1887 – 1951) was a successful and prolific graphic designer who became well-known for his colourful travel posters.

Image: London Transport Museum

He was born at the family home at Lumb Lane, Bradford.  His father, John, was a local pharmacist and had a shop on Manningham Lane.  Frank attended Bradford Grammar School, then studied commercial art at Bradford School of Art.  He then found work in the art department of a local publishers, Lumb Humphries.

In 1913 he moved to London to continue his art studies at the Camberwell School of Art, where he won awards for his striking poster designs and from where he graduated with a first class honours degree in design.

In 1926 he began freelance work for the LNER as a poster designer, with an emphasis on making the chosen rail destination as attractive as possible. He also produced designs for passenger ship companies, London Transport, as well as cartoons for the Ideal Homes Exhibition. To gain inspiration for his travel posters, he regularly visited destinations in Europe, and further afield. His work was characterised by its bold use of colour.

NEWBOULD, Frank LT2

Image: London Transport Museum

During WW2, he designed posters for the War Office (see example below) and for railways – but this time discouraging unnecessary travel during wartime.

NEWBOULD, Frank wartime poster

He died in 1951 at his London home.

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